+ Branding

Glaze Digital Rebrand

Glaze Digital approached Fight Or Flight Studio to develop a sleek and modern brand that better reflected the high-end clients they were catering to. The name "Glaze" was inspired by the idea of adding the perfect finishing touch—like the shine on the cherry on top—enhancing an already strong brand experience with a beautifully designed Shopify website.

The branding draws from the way light refracts when it hits a glazed surface or glass. Clean, precise cuts within the logo create a refined and modern aesthetic, adding just enough detail to ensure a distinctive and custom identity. With an impressive client roster including Pride & Pinion, Lowden Guitars, Nomadic Watches, and Drivers Club, we believe the new brand now aligns perfectly with the caliber of businesses Glaze Digital partners with.

Premium typography was carefully selected to elevate the clean and minimal brand, seamlessly positioning it in a world of luxury and high value.

Fight or Flight

A Manchester-based boutique creative studio

1st Floor 24 Dale Street, Manchester M1 1FY

Fight or Flight LogoFight or Flight Logo